Experience Designer aT
Electronic Arts, Ultimate Team FC
Featured work
A collection of recent work showcasing my work in: FC AAA Features, FC mobile app visual revamp, visual Identity, 3D crafting.
About
I'm Iulia, a multi-disciplinary self taught Experience Designer, with background in architecture and informatics.
As a designer at EA, I focus on end-to-end console features for FC Ultimate Team. I own the entire process, from user journeys and wireframes to mocks and final assets, while navigating technical constraints and accessibility at scale.
My background in architecture gives me a unique edge in spatial logic. I building 3D environments from scratch, when creating the core concepts that define the visual identity for seasonal marketing campaigns or new features.
Beyond console I drive ross-platform cohesion, like revamping the FC Companion web and mobile app to align with the console experience.
In my downtime, I enjoy exploring new destinations, discovering amazing nature sites, gardening and building DIY projects around the house.
experience
Electronic Arts
Experience Designer
2024-tODAY
A collection of recent work showcasing my work in: FC AAA Features, FC mobile app visual revamp, visual Identity, 3D crafting.
Eldie
UX/UI Designer
2023-2024
A collection of recent work showcasing my work in: FC AAA Features, FC mobile app visual revamp, visual Identity, 3D crafting.
download full cv
Nice to meet you !
Core Skills
Design Strategy
Research and Analysis
Interaction Design
High - Fidelity Prototyping
System Oriented Thinking
Concept Design
Graphic Design
Interface Design
3D Modeling
I look forward to my next challenge.
Ready to bring scalable inclusive design to your most complex design problems.
thanks for visiting