Project statement
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Offer them a way to connect with other seniors
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Form communities
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Keep them healthier and more active
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Give them a sense of belonging
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summary
We conducted user surveys and user interviews to better understand what users' needs are and how is our target audience.
Who is this for ? Persona
As a result of these interviews, I identified two main user groups.
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A primary group are seniors that understand technology and know how to use a mobile phone to search on the internet.
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A secondary group are elders that aren't that good with technology and ask their close ones for help.
user journey map
We made a user journey map after our user interviews to seek opportunities and to improve on our user experience on the platform.
results
Although the most common features in e-commerce websites are a basic experience catalog with search options, gift cards and maybe a blog, the less common ones offer an opportunity for inspiration and improvement.
These less common features, like Business promises, Reviews, Chat and How it works (walkthrough), are the ones that really make the difference in our users' booking journeys.
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INFORMATION ARCHITECTURE
In order to figure out the best site map, we did card sorting and got a sense of our mess.
paper wireframes
I started with pen-and-paper mockups to come up with ideas for how to address gaps identified in the competitive analysis. I focused especially on the main screens and ordering an activity flow.
Digital wireframes
After drafting some paper wireframes and keeping our user needs in mind, we created the initial digital design for the website.
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Next, I built a low-fidelity clickable prototype in Figma that will be used for testing with potential users. I focused on the main flow of ordering a new experience.
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LOGO, COLORS, typography, business principles
Before moving to hi-fidelity in our mockups, after the research phase and ideation of the low-fidelity prototype, we knew that we needed to go to our branding.
We went back to our business strategy and principles. We knew what the business wanted to be known for and also what our users expected from us, and now we need to find a solution that will inspire all of that.
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from Lo to hi
responsiveness - web and mobile
Next, I built mock-ups for mobile and web to ensure responsiveness while keeping the discussion with the development team close.
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What I learned ?
When I joined the project, the founders, Teo and Stefan, two amazing and ambitious young entrepreneurs, already had a platform partially implemented for SilverCare, and they were participating in a couple of start-up generators.
We discovered from the beginning that the project had some red flags. They had done a little research on the subject, but they were lacking in a lot of places. So we started over! We started the user experience process from the beginning with user research and market research and then moved forward from there.
A major shift was the target user, which moved from the closed ones of our elders to the elders themselves, people over 65. We discovered that many of them are familiar with using technology to some extent and are asking for help just when it is needed. They enjoy the power and opportunity of being independent for as long as possible, and we needed to enhance that.
Next steps
This is an on-going project, so moving forward, we will be doing more testing of the product, and we are working with the development team at the same time to prepare for launching the new version as soon as possible.